KUALA LUMPUR: Synergy House Global Sdn Bhd (SHG), a full subsidiary of Synergy House Bhd
, has been selected by American eCommerce firm Wayfair LLC as the latter’s authorised service provider in Malaysia.
Synergy House said the engagement was formalised at the Cross Border E-Commerce Collaboration Conference held here yesterday, which was also attended by representatives from Wayfair and members of the Selangor and Kuala Lumpur Furniture Association, as well as members of the Muar Furniture Association.
Other participants at the conference included more than 50 furniture manufacturers and various other service providers that are involved in the domestic eCommerce ecosystem.
In a filing with Bursa Malaysia, the group said the partnership between itself and Wayfair aims to support Malaysian manufacturers by facilitating their seamless integration into Wayfair’s global eCommerce platform and co-organising events with Wayfair in Malaysia.
Attendees of the conference were introduced to Wayfair’s business model, product category insights and opportunities, among others.
