RISING costs and inflation are not going to stop consumers from splurging and companies need to pay more attention to cater to the youth and older demographic segments.
Younger consumers are more optimistic about the economy and are willing to spend, while older consumers are splurging and brand loyalty seems to be a thing of the past.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!