Strong turnout, successful business matching at Madani Rakyat event


Delicate: Anwar (centre) signing a piece of crafted woodwork with the words ‘Malaysia Madani’ during the launch of the Madani Rakyat 2024 programme in Kuantan. Also present was Deputy Prime Minister Datuk Seri Dr Ahmad Zahid Hamidi (second row). — Bernama

KUANTAN: The 2024 Eastern Zone Madani Rakyat event at Dataran Sayangi Kuantan, has recorded the highest number of visitors of the three locations visited so far, with over 336,000 attendees.

Deputy Prime Minister Datuk Seri Dr Ahmad Zahid Hamidi said the number increased compared with the Central Zone event in Kuala Selangor in February and the Northern Zone event in Penang in May, which each recorded 151,638 and 289,228 visitors, respectively.

Ahmad Zahid, who is also Rural and Regional Development Minister, said the value of cash sales transactions and business matching recorded at the event in Kuantan from last Friday till noon yesterday when the event ended, amounted to RM1.57mil.

“The event in the Eastern Zone has achieved an impact not only in terms of the number of visitors and transaction value but also gives a positive perception that the people in the East Coast consider this programme as a platform to understand, evaluate, and observe the new initiatives and policies of the government in efforts to enhance the well-being of the people,” he said in a statement.

Ahmad Zahid said the Rural and Regional Development Ministry (KKDW), as the leading ministry for the event, is highlighting the elements of rural-entrepreneur development and business matching as a platform and opportunity for entrepreneurs to market, sell, and introduce their products to the East Coast community.

The deputy prime minister said that the Eastern Zone event, organised by the Prime Minister’s Office (PMO) through the Project Acceleration and Coordination Unit in collaboration with KKDW and the Pahang government, was based on the concept of going down to the ground.

He said this served as a means for the government to meet the people as a continuous communication channel to directly hear the problems they face, as well as to facilitate the public in dealing with and obtaining the benefits provided by federal and state government agencies in efforts to build a more progressive country in line with the Malaysia Madani agenda. — Bernama

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