World’s First “100% Doraemon & Friends” exhibition at Victoria Dockside, K11 Art and Cultural District, fuelled a 40% surge in footfall and 60% increase in tourist sales at K11 MUSEA.
HONG KONG: The world’s first “100% Doraemon & Friends” exhibition has contributed to a 40% surge in tourist average spending at K11 MUSEA, with footfall up 30% and tourist membership sales rising 60%.
“Sales generated by food and beverage, fashion, sports, and electrical appliance brands saw a hike of 40% to 50%, with some restaurants even recording a twofold increase compared to pre-exhibition,” K11 Group said in a statement.
Hong Kong-based K11 Group is a global cultural brand founded in 2008 by entrepreneur Dr. Adrian Cheng.
The 100% Doraemon & Friends exhibition, held at the iconic Avenue of Stars, drew a significant influx of visitors to Hong Kong’s Victoria Dockside to appreciate the world-famous robot cat. The centerpiece of the exhibition was a 12-meter inflatable Doraemon, touted as the world's tallest.
“Victoria Dockside, K11 Art and Cultural District embodies a fusion of art, culture, and innovation that promises a truly immersive experience unlike any other,” said Cheng, the founder of K11 Group.
“It marks a momentous milestone in building a thriving business and cultural ecosystem that connects society. Transforming the district into a dynamic and vibrant art and culture tourism destination has stimulated purchasing power and created a positive impact on the retail scene, benefiting sectors like F&B, hospitality, and travel agencies. Ultimately, it plays an instrumental role in bolstering the Hong Kong economy.
“By incubating cultural IP, we are establishing a sustainable business model that will develop a new economy for Hong Kong, one that is built to last. This approach will shine a spotlight on the unique stories, traditions, and artistic expressions that make Hong Kong a vibrant hub of culture, creativity, and commerce,” he added.
