PETALING JAYA: Celebrating its 15th consecutive year, the Putra Brand Awards (PBA) and Putra Aria Brand (PAB) Awards for 2024 will be running their extensive survey from Aug 1 till Sept 30.
Billed as the “People’s Choice Awards”, the survey would engage with a minimum of 6,000 consumers nationwide through more than 60 online channels.
Speaking with StarBiz, the awards organising chairman and senior adviser of the Association of Accredited Advertising Agents Malaysia (4As) Datuk Johnny Mun said the survey covers multiple categories, allowing consumers to voice their opinions on their favourite brands in areas ranging from food and beverage to technology and personal care.
“This comprehensive approach provides a holistic view of consumer preferences and highlights brands that have successfully established strong connections with their audience.
“The awards will be determined through a robust consumer research methodology conducted by Ipsos, a global leader in market research,” he added.
Ipsos is renowned for delivering reliable information and a deep understanding of society, markets and people, ensuring that the survey results genuinely reflect the preferences of Malaysian consumers.
Elaborating on the survey, he said all Malaysian consumers are encouraged to participate in the survey, as this is their opportunity to have a say in which brands receive the esteemed recognition of being the nation’s favourite.
Mun said: “In a world flooded with advertising and digital noise, where the barrage of ads, videos and opinions often drowns out individual voices, these awards offer a platform for Malaysian voices to be heard.
“Amid the challenges of the modern digital era, where consumer opinions are often influenced by the latest trends and online movements, the PBA and PAB awards stand firm in their commitment to giving Malaysians the power to make independent choices.
“This platform is designed for consumers to express their preferences without the pressures of external biases.”
In today’s woke-cancel-snowflake culture, he said, where sensitivity often dictates public discourse, the awards urge consumers to embrace their responsibility to make informed decisions.
Both awards are organised by the 4As in collaboration with Star Media Group Bhd
.
The event is supported by the Malaysian Advertisers Association, Media Specialists Association and Malaysian Digital Association and is endorsed as Brand Champion Partner by Matrade. The Star is the official news partner for the awards.
Mun reiteratd that 4As aims to reignite the power of choice and encourage Malaysians to vote for brands that truly resonate with their values and needs.
“This goes beyond mere participation in a survey, it is about making choices that align with personal beliefs and advocating for what matters most to you.
“While we champion the importance of standing by your brand preferences, we also recognise the need for wisdom in communication.
“Addressing cultural sensitivities and societal pressures requires a nuanced approach.
“The PBA and PAB awards advocate for consumers to exercise their rights thoughtfully, choosing brands based on genuine connection and value rather than succumbing to fleeting trends or social pressures,” he added.
Furthermore, he said the awards are not just award shows, but a movement driven by the voices of Malaysian consumers.
“We encourage you to take part in this survey, cast your votes and make your opinions count.
“Your choices will shape the future of branding in Malaysia and highlight the brands that genuinely make a difference in your life.
“Your participation is crucial. Your choice. Your voice.
“Let’s celebrate the brands that truly matter to you and recognise those that have earned their place in your daily lives.
“Join us in this journey to honour the brands that resonate with you. Cast your vote and be part of a legacy that empowers consumer choices and champions brand excellence in Malaysia.
“Your voice matters, and your vote can make a difference,” Mun stressed.
The uniqueness of the awards lies in its transparency and inclusivity, adding that unlike many industry accolades, there is no submission or entry fee.
He said brands are not required to lobby for their inclusion, instead, they are chosen based on their investment in brand-building efforts. This ensures that every brand, regardless of size or budget, has an equal opportunity to be recognised based on consumer perceptions and preferences.
