PETALING JAYA: Berjaya Food
International (BFI), the international arm of Berjaya Food Bhd (BFood) has been granted the rights to operate Starbucks stores in Iceland, Denmark and Finland.
In a statement, BFood said the move marks the first entry of a Malaysian public-listed food and beverage company into the heart of the Nordic coffee scene, with a focus on local hiring and sourcing, highlighting BFood’s dedication to spreading its culinary and operational expertise and elevating experiences on a global scale.
BFI’s vision is to blend Starbucks iconic standards of quality, innovation, and hospitality with its own brand of culinary and operational excellence, promising the Starbucks experience to Nordic coffee enthusiasts.
BFood chief executive officer Datuk Sydney Quays said: “We are thrilled to announce our new venture of opening Starbucks Coffee stores in the Nordic region.
“We are excited to bring our expertise and passion for excellence to the vibrant Nordic coffee culture, introducing warm Malaysian hospitality and promising the exceptional Starbucks ‘third place’ experience cherished worldwide.”
Sociologist Ray Oldenburg coined the term “third place”, describing a place beyond home and work where people gather, relax and talk.
Meanwhile, Starbucks Europe, Middle East and Africa president Duncan Moir said he was pleased to expand the coffee chain’s presence in the Nordic markets alongside its trusted and long-term business partner, BFood.
“The company is committed to maintaining the exceptional Starbucks standards of quality, warmth, and hospitality that customers in the region have come to know.
“As BFI assumes stewardship of Starbucks stores in Iceland, Denmark and Finland, it paves the way for a new era of innovation and growth in the Nordic coffee landscape.”
The brands currently under BFood’s umbrella includes Starbucks Coffee in Malaysia and Brunei, Paris Baguette in Malaysia and the Philippines, Kenny Rogers Roasters in Malaysia, Jollibean in Singapore, and the vegan tex-mex inspired restaurant, Sala.
Currently there are more than 400 Starbucks stores across Malaysia and Brunei, five Paris Baguette stores in Malaysia, 70 Kenny Rogers Roasters in Malaysia, 34 Jollibean outlets in Singapore, and seven Sala stores in Malaysia.
