KUALA LUMPUR: Telecommunications operators in Malaysia are already facing intense competition especially in the mobile segment, as consumer purchasing power is being weakened by the inflationary environment.
As such, players such as Axiata Group Bhd are hoping to offer product differentiation as well as improving service delivery while upping their share of the enterprise solutions market.
Axiata group chief strategy and technology officer Thomas Hundt told StarBiz that it targets to raise its revenue contribution from the enterprise segment to between 20% and 25% in the next two years. He did not provide the current revenue contribution from the enterprise segment.
“We are striving to bring the enterprise share of revenue towards more than 20% to 25% of total revenue with 5G and with information and communications technology solutions.
“In markets where Axiata is in control, 2026 could be where we are getting the market as a group. Every market has a different roadmap for this,” he said.
Axiata Enterprise uses high-security networking solutions like Open RAN, which gives the company a unique edge in this market.
It provides services related to the cloud, like cloud migrations and cloud hosting as well as security solutions, software-defined wide area network, secure access service edge and managed security.
Axiata is also embarking on rapid integration of artificial intelligence (AI) into key business and operations areas.
He added that Axiata has managed to save between 7% and 8% in energy cost, aided by AI tools. “We can bring down the energy consumption by 7% to 8% through all these intelligent shutdowns and adjustments of output power.
“Energy consumption in our networks is related to the number of base stations and number of the radio units you have, the amount of spectrum being in use and then how much of data consumption, ultimately, these are consuming. So, it’s a very complex thing,” Hundt explained.
According to reports, the global advanced connectivity market is projected to reach US$5 trillion by 2030, driven by emerging technologies such as AI, 5G and the Internet of Things.
Axiata has invested in digital platforms to deliver various digital services, including AI, cybersecurity and cloud-based solutions for small and medium businesses.
There is also a concerted push into fintech, including payments systems and digital banking.
According to Axiata telecommunications business chief executive officer Hans Wijayasuriya, it can no longer work in silos and needs to embark on partnerships to build innovative solutions.
Axiata has technology partnerships with hyperscalers like Amazon Web Services and Microsoft, as well as AI specialist firms like DataBricks.