Matrade chief executive officer Datuk Mohd Mustafa Abdul Aziz.
KUALA LUMPUR: The Malaysia External Trade Development Corp (Matrade) aims to attract at least 250 international buyers for the International Sourcing Programme (INSP) at the Malaysia International Halal Showcase (Mihas) 2024.
Matrade chief executive officer Datuk Mohd Mustafa Abdul Aziz said the 250 international buyers, including 20 premium buyers from 40 countries, are expected to generate a potential sourcing value of more than RM1bil.
“Our global network of 49 trade offices has successfully secured the participation of leading international buyers, underscoring the event’s growing prominence in the global halal marketplace,” he said in a statement.
The INSP is Matrade’s flagship business matching event organised annually in conjunction with Mihas 2024.
According to Matrade, the physical sessions of INSP Mihas 2024 will be held on Sept 18, 2024 at Menara Matrade in conjunction with Mihas 2024 which will be held from Sept 17 to 20, 2024 at the Malaysia International Trade Exhibition Centre.
Overall, INSP Mihas 2024 is organised in a hybrid mode, with the virtual sessions taking place from Feb 15 to Nov 30, 2024, it said.
On the 250 international buyers, Mohd Mustafa said they include those from Europe, South Asia, China and North-East Asia, Central Asia and the Americas. —Bernama
