The programme provides consumers the opportunity to buy products at discounts, some of which are large. — VNA/VNS
HO CHI MINH CITY: Authorities, businesses and retailers in Ho Chi Minh City are organising programmes to promote consumption of essential products and bring quality goods into the market at attractive prices.
Earlier this month the city’s Industry and Trade Department, Ho Chi Minh City Women’s Union, HCM City Labour Federation, Ho Chi Minh City Export Processing and Industrial Zones Authority, the People’s Committee of Thu Du City and the city’s districts, and MVCPRO Co, Ltd launched the Mobile Sales – Market Stabilisation Programme in the city, which lasts from Aug 6 to Sept 15.
Held alternately at 15 locations, including export-processing zones, industrial parks and high-tech parks, the programme provides consumers the opportunity to buy products at discounts, some of which are large.
Many domestic and international brands such as Saigon Co.op, MM Mega Market, Suntory Pepsico Vietnam, Wilmar Marketing CLV, Procter and Gamble Vietnam, and Binh Tay Food JSC are taking part with nearly 500 items in 40 essential groups such as dry foods, spices, confectioneries, soft drinks, liquid detergents, fabric softeners, shower gels, shampoos, and toothpastes.
MM Mega Market said it is offering exclusive promotions of up to 90% on several products, including stainless steel spoon sets, food containers, plastic cutting board sets, fans, cereal and fish sauce.
It hoped to join hands with the city’s Industry and Trade Department to bring essential goods and goods under the city’s market stabilisation programme to low and middle-income earners.
In addition to participating in the programme, Saigon Co.op has also implemented the “Nutrition Festival - Back-to-School Energy” programme, offering discounts of up to 50% on more than 1,000 products such as milk and dairy goods, nutritional supplements, bird’s nest drinks, honey, cakes, candies, and fast foods such as pizzas and sausages at its 800 points of sales, including Co.opmart, Co.opXtra, Co.op Food, Co.op Smile, Cheers, Finelife, Sense City, SenseMarket, and Co.opOnline.
Saigon Co.op’s retail chains are also offering discounts of 20% to 40% on school supplies and uniforms.
Nguyen Nguyen Phuong, the department’s deputy director, said the participation of large businesses and retailers in the Market Stabilisation Programme, especially the mobile sales portion, enables people to buy quality goods at reasonable prices and helps ease the burden faced by low-income families.
Mobile sales at industrial parks and export processing zones and outlying districts have helped workers and residents there access high-quality goods at reasonable prices.
Thanh Dung of Cu Chi District said there are few stores selling books and school supplies in her area, and so the programmes are convenient.
Nguyen Van Dung, vice-chairman of the city People’s Committee, said in addition to its key goals, the programme this year also aims to prevent prices from going up in response to recent wage hikes, ensuring they meet the government’s goal of improving people’s lives. — Viet Nam News/ANN
