New competitor: Customers look at Xiaomi’s SU7 EV in Shanghai. The company is looking to replicate its success with phones and consumer electronics. — Bloomberg
Beijing: Xiaomi Corp is willing to grow its nascent electric vehicle (EV) arm at the expense of profits for now, as it angles to join Tesla Inc and BYD Co among the world’s biggest automakers over the next decade or two.
The company, known for making everything from smartphones to rice cookers and luggage, is prioritising growth of the EV business over margins for now, chief financial officer Alain Lam told Bloomberg Television.
The five-month-old business will take some time to stem losses, he said.
“We’re more focused on our growth than profitability at this point,” said Lam, a trained engineer and former Credit Suisse banker who orchestrated some of Xiaomi’s biggest bets.
The value-for-money philosophy that Xiaomi used to climb into the upper echelons of the global phone business will also apply to its EVs, he added.
“We do believe scale will bring profit in the future. Right now at this point I only have one product, it’s far away from what we call profitability,” he said. “We need to continue to invest in this business.”
Xiaomi’s shares rose as much as 8.5% yesterday after it reported its fastest pace of quarterly revenue growth since 2021 – taking its gain since the advent of its EV business in March to about 25%.
The results may fuel investors’ hope that Xiaomi has hit upon a new source of growth. They also serve as an early vindication for billionaire founder Lei Jun, who’s taking his company into uncharted territory after staking out a claim on smartphones and consumer electronics.
Lei has pledged to invest US$10bil on carmaking, making a bold bet to replicate the success Xiaomi enjoyed in smartphones.
His company launched its first EV into a space already crowded with far bigger players. The billionaire has said the firm aims to become one of the world’s top five carmakers in 15 to 20 years.
But that takes a lot of capital. Xiaomi recorded an adjusted net loss relating to smart EVs and other new initiatives of 1.8 billion yuan or about US$252mil in the second quarter alone, on just 27,307 vehicles delivered.
That means Xiaomi lost roughly 60,000 yuan per car sold (on an adjusted basis), based on Bloomberg calculations.
Lei said on his Weibo account that making cars was tough, asking for understanding while Xiaomi soldiers through an “investment phase”.
Lam wouldn’t be drawn on Xiaomi’s plans beyond 2024, when it’s targeting the delivery of 120,000 EVs – a target it raised in May from around 100,000.
On Wednesday, president Lu Weibing told analysts he expects shipments to continue accelerating in coming months, and losses to gradually diminish.
The company is now developing more models in its EV lineup to better compete with industry leaders, with plans to sell a sport utility vehicle similar to Tesla’s Model Y as early as 2025, Bloomberg News has reported.
It’s also expanding its capacity, purchasing a site in Beijing recently.
While Xiaomi is only selling the SU7 in China, it showcased the sedan during the Olympic Games in Paris and set up a pit garage at Germany’s famed Nurburgring race track.
Lei said in Paris the company will make the vehicle available globally, without providing a time frame. In a live stream Aug 17, group president Lu said that Xiaomi is studying how to take its cars to Europe, according to Chinese media, despite the European Commission working on import tariffs on made-in-China EVs.
“We do have the global expansion in mind, although right now we are trying to fulfil all the demand from customers in China,” Lam said. — Bloomberg
