BMW expansion driven by local sourcing and innovation


In 2023, BMW Group purchased parts worth 6.53 trillion won from South Korean companies. — Bloomberg

SEOUL: BMW Group has emphasised that it has been actively involved in South Korea for the past three decades, focusing on sourcing parts from local companies, investing in infrastructure and contributing to corporate social responsibility initiatives.

The company’s activities in the region reflect its commitment to maintaining and expanding its presence in the South Korean market, the group said.

In 2023, BMW Group purchased parts worth 6.53 trillion won from South Korean companies.

This figure surpasses BMW Group South Korea’s revenue for the same year, which totaled 6.11 trillion won.

From 2010 to 2023, the company’s cumulative procurement from South Korean suppliers reached 30.78 trillion won.

BMW sources a range of components, including electric vehicle batteries and displays, from over 30 South Korean companies, such as Samsung SDI, Samsung Display, LG Group, Hankook Tire and Sebang Global Battery.

In 2022, Samsung Group received 10 BMW i7 units for business use, including the first delivered in South Korea.

Samsung SDI supplies high-voltage batteries for nine of the 11 BMW electric vehicles currently available in South Korea, including the new i7.

The new Mini Countryman, launched in June last year, features a circular OLED display developed in collaboration with Samsung Display.

This display has been noted for its image quality, touch sensitivity and design.

Samsung Display received five units of the new Mini Countryman as part of the launch activities.

BMW Group has made several significant infrastructure investments in South Korea. In 2014, the company opened the BMW Driving Centre in Yeongjongdo, Incheon, with an investment of 90 billion won. — The Korea Herald/ANN

   

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