Proton deputy CEO Roslan Abdullah at the launch of the 'Saga-Merdeka easy to own' campaign
KUALA LUMPUR: Proton continues to solidify its second position in the overall national automotive sales ranking table with a forecast market share of 19%.
The national carmaker said it exceeded the 100,000-mark for the sixth year in a row with 101,489 units sold in the year-to-date (YTD), after achieving sales of 12,690 units (domestic and export) in August.
Proton also said it agreed with the Malaysian Automotive Association’s (MAA) decision to increase the full-year TIV projection to 765,000 units and that it remains optimistic about the potential for further growth in the local automotive industry.
“While there has been a lot of competition this year from new brands, market response to Proton’s latest updates models has been positive with strong booking numbers seen nationwide. This is a testament to the effectiveness of the enhancements made and speaks volumes about the importance of having a market leading network of 3S/4S outlets to serve our customers’ needs,” said chief executive officer of Proton Edar, Roslan Abdullah,.
“Notable highlights for the month include strong sales numbers for the Proton X50 for a second consecutive month and export sales volume doubling compared to July driven by sales in Brunei hitting an all-time high. Total industry volume (TIV) for the Malaysian automotive market is estimated to have grown by 1.3%month-on-month to approximately 72,678 units in August while the YTD figure is estimated to be at 534,766 units, which is an increase of 6.2% over 2023,” it said in a statement.
The updated 2024 Proton X50 continues to find favour with buyers as 2,440 units were delivered in August, which is the third time volume has breached the 2,000 threshold in 2024, it said.
“YTD sales now stand at 15,229 units, making the Proton X50 the most popular SUV in Proton’s range,” it said.
Following record deliveries of 7,855 units in July, sales of the Proton Saga came in at 6,211 units in August leading to YTD sales of 48,904 units, an uptick of 6.7% over 2023, it said.
As for the other Proton sedans, the company said sales for the C-segment sedan, the Proton S70, were 1,205 units for a total of 13,755 units, while its B-segment sedan sister, the Proton Persona saw 1,452 units change hands, bringing its YTD total to 13,116 units. Meanwhile, the flagship Proton X90 retained leadership for its segment with 241 being delivered in August and a YTD figure of 2,507 units.
Proton’s B-segment hatchback, the Proton Iriz, sold 403 units to bring its total sales to date to 3,719 units.
