Eileen Ooi - File pic
SINGAPORE: Eileen Ooi has been appointed as the chief executive officer (CEO) of PHD for Asia-Pacific (Apac). PHD is a media agency under the Omnicom Media Group (OMG).
In her new role, Ooi will lead PHD business operations across Apac and work with clients from many of the world’s most well-known and successful brands, including Volkswagen Group, Chanel, Diageo and Singapore Airlines.
Ooi will report directly to Tony Harradine, CEO of OMG for Apac, and Guy Marks, CEO of PHD Worldwide.
This appointment underscores OMG’s commitment to promote from within the organisation. It is also a testament of Ooi’s stellar track record for building businesses that are powered by strong client relationships and an unwavering commitment to drive growth and innovation.
With her at the helm, Ooi has successfully transformed OMG Malaysia into a formidable force to be reckoned with. This is evidenced by OMG Malaysia being named “Best Performing Media Network” by media research company Recma earlier this year, with PHD Malaysia and OMD Malaysia claiming number one and two spots, respectively, in vitality.
On the back of strong new business conversions for clients including CelcomDigi, Tyson Foods and Vinda, and impressive client retention for HSBC, Beiersdorf and Wipro Unza, the network also saw their strongest employee engagement scores.
With Ooi’s successor expected to be named in the fourth quarter, she will continue to oversee OMG Malaysia as CEO in the interim, ensuring a seamless transition and sustained momentum.
“Ooi has a unique ability to identify strategic opportunities and effectively convert them into tangible results. Under her visionary leadership, OMG Malaysia has undergone a remarkable transformation, achieving significant business growth, with client and employee confidence at an all-time high.
“With her cumulative experience as well as her understanding of the business needs at PHD and at the group-level, she will successfully steer PHD Asia-Pacific towards a new era of growth,” said Harradine.
“PHD promises our clients that we will help them outthink, outpace and outgrow the market. With her record of driving growth for her clients and her agency alike, Ooi is the ideal choice to ensure that PHD Apac delivers on that ambition.
“She’s a practitioner with an eye for detail, she moves at pace and is a fierce collaborator – all things that will make her a great partner to our clients in Apac.
“I am excited to work with Eileen to make PHD’s new proposition, ‘Intelligence. Connected.’ a reality in the region, delivering a competitive advantage for our people and our clients,” Marks noted. Ooi was also recently re-elected as president for the Malaysian Digital Association.
