Incentives to make sweet drinks excise less bitter - Indonesian Ministry aims to keep product prices at current levels


Industry Minister Agus Gumiwang Kartasasmita. - Photo: The Jakarta Post/ANN

JAKARTA: The Industry Ministry has floated the idea of giving incentives to sweetened beverage producers to counter an excise on their products that may kick in at the turn of the year.

Industry Minister Agus Gumiwang Kartasasmita said the proposed measure could prevent an increase in the prices of sweetened beverages.

“I believe there will be consequences, because, according to some explanations, people’s purchasing power is weakening. I think that is happening because of (rising) prices,” Agus said, as quoted by CNN Indonesia.

Agus argued that giving the producers incentives could help them keep the prices of their products at the current levels.

However, he refrained from divulging further details on the proposed incentives and said his office was still assessing the plan. Agus’ statements come after the House of Representatives’ State Finance Accountability Agency (BAKN) suggested last Tuesday that a 2.5% excise be implemented starting at the beginning of 2025 and then gradually be raised to 20%.

Customs and excise director-general Askolani said the government welcomed BAKN’s suggestion but noted that the decision on whether to implement such a tax would be left to the incoming government, according to Kontan.

The Finance Ministry has been entertaining the idea of a sugary drinks excise since 2009, but progress has been sluggish, mainly because of opposition from businesses, which argue it might exacerbate inflation.

No concrete steps were taken until 2022, when the government included a revenue collection target for the excise in the 2023 budget, alongside a separate levy on plastic. The targeted amounts were 980 billion rupiah (US$63.24mil) for plastic and 3.08 trillion rupiah for sweetened beverages.

However, the measures remain unenforced, as the government had yet to issue any implementing regulation specifying which products would be subject to the levies. Revenue targets for the levies were stipulated again in the 2024 budget plan, which President Joko “Jokowi” Widodo signed off on through Presidential Regulation No. 76/2023 on Nov 28 of last year.

Without implementation in the law and enforcement on the ground, however, the targets will remain unmet.

Earlier this year, Askolani said the government was preparing for the excise to be implemented in 2025, if not in 2024.

“We can adjust the implementation date, because a policy must consider the conditions on the ground,” he said. — The Jakarta Post/ANN

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