Woon Siew Hoong, Hong Leong Bank’s head of SME Banking (second from right), and Daniel Mun, Hong Leong Bank's head of SME business transformation (second from left) receiving the Best SME Bank in Malaysia award at the Euromoney Awards for Excellence 2024
KUALA LUMPUR: Hong Leong Bank been awarded the title of Best SME Bank in Malaysia at the Euromoney Awards for Excellence 2024.
In a statement, the bank said the win can attributed in large to its community banking initiatives, which achieved an outstanding 12.6% year-on=year growth – nearly double the industry average of 6.7% - in the past year.
It said the growth can be attributed to its steadfast commitment to deploying new technologies and innovations, providing our valued customers with an unparalleled banking experience, regardless of the size of the SME.
It cited HLB @ Kampung, the bank’s community banking and financial inclusion initiative, which equips local communities with digital payment tools to participate in the digital economy, effectively transforming these areas into a “Cashless Kampung”.
"“We understand that navigating the marketplace can be daunting for SMEs, and that's why we believe in providing both powerful digital tools and personalised, on-the-ground support.
"Our digital solutions streamline operations, while our community managers offer the guidance and connections SMEs need to thrive," said Hong Leong Bank head of SME banking Woon Siew Hoong.
Hong Leong Bank group managing director and CEO Kevin Lam added that the bank has implemented a suite of cutting-edge digital solutions to unlock SME success in today's dynamic business environment.
"These include streamlined onboarding platforms for business accounts and internet banking, enhanced features for faster trade processing, and an optimised loan origination system that expedites loan approvals," he said.
"As 'Your Digital Bank Plus Much More', Hong Leong Bank is also combining the power of digitalisation with its strong force of community managers nationwide to provide personalised support and guidance to SMEs, ensuring they have the tools and resources they need to thrive."
