From left: AirAsia X CEO Benyamin Ismail, High Commissioner Permanent Representative of Malaysia to UNEP and UN Habitat Ruzaimi Mohamad and Kenya Tourism Board CEO June Chepkemei.
KUALA LUMPUR: AirAsia X
(AAX) has entered into a strategic collaboration with the Kenya Tourism Board to enhance connectivity between Asia and Africa and drive tourism growth for both regions.
In a statement, the medium-haul low-cost carrier, said the route marketing collaboration coincides with the upcoming launch of its new direct flights connecting Kuala Lumpur to Nairobi, set to commence on Nov 15, 2024, with four weekly flights.
As part of the collaboration, AAX is offering special fares for travellers from Kuala Lumpur to Nairobi from RM799 all-in one-way in economy or from RM1,999 to experience AAX’s award-winning Premium Flatbed. Bookings are available now through Oct 6, 2024, for the travel period from Nov 15, 2024 until June 30, 2025.
AAX chief executive officer Benyamin Ismail said this is a major milestone in its mission to connect Asia with Africa and opens up a world of travel possibilities between the two continents.
“Our route marketing collaboration with the Kenya Tourism Board demonstrates our commitment to expanding travel opportunities and boosting tourism. This new route will play a crucial role in Kenya’s tourism growth and create new connections for travellers.
“For our other key routes such as Australia and China, Nairobi will now be easily accessible, offering new adventures in Africa and enhanced travel options via Kuala Lumpur. This route not only strengthens our global network but also supports the tourism goals of both Kenya and Malaysia,” he said.
Meanwhile, Kenya Tourism Board CEO June Chepkemei said the collaboration would drive a substantial growth in tourism numbers to Kenya.
“This enhanced connectivity will stimulate economic growth and create new opportunities for local businesses, showcasing Kenya as a key destination for global travellers, especially from Asia. By facilitating easier access to Nairobi, the country anticipates increased tourism revenue and stronger cultural exchange, benefiting both Kenya’s tourism sector and its broader economy.
“The Asia Pacific region is a key source market for Kenya. The region saw over 320,000 travellers into the country in 2023, with India, China and Japan among the top drivers of visitor arrivals. Our goal through this collaboration is to ensure that we have more tourists coming from Malaysia and other regional destinations to Kenya,” Chepkemei said.
