SOMETHING is in the air in the fragrance industry. An arena once dominated by the likes of iconic designer classics such as Chanel No 5 and Dior J’adore has, in recent years, seen niche luxury brands such as Diptyque, Creed and Maison Francis Kurkdjian come to the fore.
Consumers are increasingly gravitating towards artisanal, niche labels to satisfy their olfactory senses when it comes to their fragrance purchases.
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