PETALING JAYA: Trapper Group has secured third place in the category of Best Media Agency in Malaysia, according to the October 2024 Recma report.
The group is also ranked fourth best Independent Media Agency in Asia-Pacific and is 14th best Independent Media Agency amongst 67 agencies across 30 countries in global markets, making Trapper the only Malaysian made agency to be truly recognised in the latest global rankings report by Recma.
Recma, renowned for its independent media agency notation reports on a global scale, serves as a strategic intelligence resource for the top 500 global advertisers, aiding in decision-making and agency selection.
In the realm of media agency performance in Malaysia, the group captured the number one spot in Client Portfolio Growth, edging out the closest network competitor by 17%.
Growth through performance, rather than merely through awards has always been a mandate by chairman and co-founder, Sivanathan Krishnan (pic).
He affirmed that this trajectory of growth has been meticulously planned to eventually capture the mantle of Best Media Agency by Recma’s recognition of the group’s strength, perseverance and visionary approach.
As Trapper Group continues to expand, he said the agency remains dedicated to serving as an extension of clients marketing teams.
It will continue prioritising talent development and approaching every project with a focus on client business outcomes and marketing objectives, utilising media touchpoints as a strategic tool to realise clients’ goals.
