Importance of adapting global brands to local sensitivities

BFood’s heavy reliance on Starbucks has exposed the company’s single point of vulnerability.

THE ongoing boycott of Berjaya Food Bhd’s (BFood) Starbucks operations highlights key lessons for businesses reliant on global brands, particularly in politically charged climates.

This episode serves as a reminder of the vulnerabilities inherent in being tethered to an international brand and underscores the importance of strategic diversification.