Makoto Uchida, president and CEO of Nissan Motor, and Toshihiro Mibe, Honda Motor president and CEO, attend a joint press conference in Tokyo, Japan March 15, 2024. — Reuters
BENGALURU: Honda and Nissan expect big benefits from their potential merger to create the world’s third-largest auto group but intense competition in the segment raises questions about whether they can make it work in time.
The Japanese automakers said they had agreed to begin formal talks on a merger, aiming to finalise the deal by August 2026.
The automakers are targeting more than one trillion yen in synergies by leveraging a common platform, shared research and development and joint procurement.
But the full effect of the synergies is not likely to be felt until after 2030, Honda chief executive officer Toshihiro Mibe said at a joint news conference last week.
The companies need to build up capabilities to take on rivals, he said, or face being “beaten”. The biggest immediate hurdle for both may be their model lineup. Neither are particularly strong in electric vehicles (EVs).
Nissan, although an early pioneer with the Leaf, later stumbled.
A new EV, the Ariya, was supposed to challenge Tesla’s Model Y but was hampered by production problems.
Honda has focused more on hybrids and unlike Nissan offers the models in the United States, where demand for the cars has surged.
“Both companies lack compelling EV offerings and the combined entity would still face the challenge of a new EV model pipeline and, research and development in technology,” said Morningstar senior analyst Vincent Sun.
A standardised vehicle platform would produce cost synergies, but that, too, would take time to develop.
It “may take longer than anticipated” to fix the business, Sun said.
In China, the shift to electrified cars has seen consumer interest focus on software-driven features and the digital experience inside the car, areas where Chinese makers excel. BYD and other domestic brands have surged past legacy automakers, rolling out EVs and hybrids loaded with innovative software.
Both Honda and Nissan have lost ground in China, the world’s biggest auto market.
Turning around their sizeable China operations will entail “significant execution risk”, Dean Enjo, a senior analyst at Moody’s Ratings, wrote in a note to clients.
Both automakers are also focused on the United States and Japan. That “significant overlap” means the merger won’t deliver big benefits in terms of geographic diversification, Enjo said.
However, the integration could help them weather any potential effect from import tariffs under incoming US President-elect Donald Trump, Enjo added.
Honda is Japan’s second-largest automaker, while Nissan is the country’s third.
Combined, they would become the world’s third-largest auto group by vehicle sales after Toyota and Volkswagen. — Reuters
