Maxim-um drive to reshape e-hailing

Mushfique: Maxim stands out with its ability to combine high-end technology with a human touch.

THE e-hailing industry in Malaysia is a thrilling ride with the occasional change of route, where newbies come in to reshape urban mobility.

What started off as a traditional taxi service in Russia soon became the very basis for Maxim to begin its operations and expand into 19 countries.