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The new law will provide definitions for terms such as digital platforms and intermediary platforms, eliminating ambiguity and ensuring consistency. — VNA/VNS
HANOI: The Industry and Trade Ministry has announced plans for a comprehensive eCommerce Law, aiming to provide a clear and robust legal foundation for the rapidly growing sector in Vietnam.
The proposed law seeks to address gaps in existing regulations and keep pace with technological advancements and evolving business models.
The new law will provide definitions for terms such as digital platforms and intermediary platforms, eliminating ambiguity and ensuring consistency.
It will establish comprehensive rules for eCommerce activities, defining the rights and responsibilities of stakeholders to ensure that all business models and participants are included.
The role of service providers will also be clearly defined, allowing authorities to address issues such as the sale of illegal goods and services while mitigating risks to information security and cybersecurity.
The proposed legislation will introduce measures to ensure fairness and reliability in e-contract services, making legal processes related to electronic agreements more efficient.
Furthermore, it will focus on promoting sustainable eCommerce practices and fostering economic growth while minimising environmental impact.
The ministry plans to present the draft eCommerce Law to the National Assembly in October 2025, with approval expected by May 2026.
By establishing a comprehensive legal framework, Vietnam aims to enhance consumer protection, foster innovation and drive the continued growth of its digital economy.
Vietnam’s eCommerce market has seen remarkable growth, becoming the third-largest in South-East Asia by 2024 and ranking fifth globally for growth in 2022.
The country’s business-to-consumer eCommerce market surged from US$2.97bil in 2014 to US$20.5bil in 2023, with annual growth rates of 20% to 30%.
By 2023, eCommerce contributed 8% of the nation’s total revenue from goods and services.
Shopee (by Sea Group) dominates the market with aggressive marketing and promotions, making it the most visited platform in Vietnam.
Meanwhile, Tiki, Sendo and Lazada Vietnam are among the leading platforms in the country.
Tiki is known for its strong logistics network, while Sendo focuses on rural areas.
Global platforms like Amazon and Alibaba’s AliExpress have a presence, but face competition from established local and regional players.
With a young and dynamic population, over 70% of online purchases are made via mobile devices with electronics, fashion, beauty products and home appliances being among the most popular purchases.
The Industry and Trade Ministry has proposed a dedicated eCommerce Law to replace existing decrees, following the example of countries like Malaysia, China and the Philippines, which have adopted similar laws based on the UNCITRAL Model Law on Electronic Commerce.
This model ensures the legal validity of electronic transactions and promotes a secure environment for online businesses.
In other regions such as the European Union and Indonesia, regulations like the eCommerce Directive and Indonesia’s Regulation (No 80/2019) govern eCommerce activities without requiring a standalone law.
Vietnam’s proposed legislation aims to combine global best practices with the unique needs of its digital economy. — Viet Nam News/ANN