A new Foremula

A new business: Its cafe is performing better than expectations.

IT STARTED out as a platform to showcase the company’s ability, but the launch of Foremula last year has given Forefront International chief executive officer Darien Mah a possible new revenue stream.

The cafe, tucked in a corner in Ara Damansara, Selangor, a few doors down from its office, is a display of Forefront’s fledgling interior design prowess. Mah wanted it to be an example of the quality of work that the creative agency could produce.