Captaining the ship in markets abroad

The production floor of Federal Oats mills Mak Mandin plant.

HAVING established a significant presence in the Middle-East, Federal Oats Mills Sdn Bhd is now focused on growing its Captain Oats brand name in Asia, particularly in the South-East Asia and Greater China regions.

Its executive director Michael Chew, 38, is particularly excited about the company’s focus on China, where demand for natural health foods and premium overseas brands is growing.