WHEN your brand becomes synonymous with a product, you know you have hit jackpot. And Datuk Lee Ngai Mun knows he has hit one with his safety helmets.
“If you go to a hardware store, people don’t say ‘give me a safety helmet’. They say, ‘give me a Proguard helmet’,” he said with a smile.
Already a subscriber? Log in.
Subscribe now and receive FREE sooka plan for 1 month.
T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!