Daim advises businesses to do market research

SMALL and medium-sized enterprise (SME) entrepreneurs should conduct market research and ensure they had sufficient cash flow before embarking on a business venture, advised Tun Daim Zainuddin.The former Council of Eminent Person chairman said Malay entrepreneurs’ attitude of depending on the government’s assistance had not changed even though the old government system had been done away with.

“Many SME entrepreneurs particularly Malay entrepreneurs are easily satisfied with their level of achievement. History shows this is a Malay problem which is rare among other races in the country.