FOR anyone who thought the plant-based trend was a short-lived fad, Josh Tetrick, chief executive officer of egg-imitator Just Inc, has a message: They’re just getting started.
The San Francisco-based startup has acquired its first manufacturing facility: a 30,000 sq ft location in rural Appleton, Minnesota. The aim, Tetrick said, is to make more of the product it sells as a substitute for eggs, and at a cheaper price.
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