Sushi chain’s campaign offers RM1mil in prizes after reaching membership milestone


Norwegian Salmon Sushi at Sushi King.

TOUTED as Malaysia’s largest Japanese sushi restaurant chain, Sushi King has attained one million members in its loyalty programme through the Sushi King app.

In expressing appreciation to its customers, Sushi King launched its “One Million Happy Members” campaign, offering prizes worth over RM1mil throughout this month.

Sushi King members can participate in the “spin and win” campaign with every RM50 spent in a single receipt between May 1 and 31.

The higher the amount spent, the greater the customer’s chances are of winning prizes that include a trip to Japan, Oppo N2 flip phones, Apple Watch SE and app points.

“Reaching this milestone would not have been possible without our long-supporting customers, and we are extremely humbled and grateful,” said Sushi King Sdn Bhd managing director Hiroki Mori.

“With this campaign, we hope to give back to customers and make their dining experience with us even more special and memorable.”

The loyalty programme launched in January 2019 allows members to earn and redeem points, birthday rewards and surprise rewards as well as receive the latest promotional updates.

“We are honoured to be a part of our customers’ lives and share our passion for Japanese cuisine with over one million members,” said Mori.

The Sushi King app is available for download on Google Play Store, Apple App Store and Huawei App Gallery.

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