Mr Bibim Spicy Chicken Ramyun.
Nongshim recently introduced its Mr Bibim Spicy Chicken ramyun to retail stores in Malaysia. The newly launched range ignites one’s taste buds with mouthwatering ingredients so that it tastes just like Yangnyeom chicken.
“Bibim” is translated to mean “stir” — Mr Bibim Spicy Chicken offers well-seasoned Korean spicy sauce as well as springy and thick noodles.
Given how Malaysians like less soupy dishes like char kway teow, mee goreng and dry chili pan mee, Mr Bibim Spicy Chicken was launched into the market to cater to this segment.
Recognising the high demand for Korean fried chicken, Nongshim identified Malaysia as the first country in South-East Asia to expand this range to, and ultimately strengthen its foothold in the instant noodle industry.
Mr Bibim Spicy Chicken was first introduced in the Middle East, and Nongshim was certain a country with diverse taste buds like Malaysia would be the next country to establish the instant noodle brand in.
“The Korean fried chicken market has grown exponentially and with more people craving Korean food, we can only expect the market to continue to thrive. Here at Nongshim, we are continuously innovating to give our consumers the best-tasting Korean food through instant noodles.
We are certain that Malaysians will be satisfied with the quality and flavours in Mr Bibim Spicy Chicken and we look forward to their continuous support,” said Mohan Alagappar, general manager of GBA Corporation Sdn Bhd which distributes Korean Nongshim.
The gochujang tasting instant noodles is an ideal choice to stop hunger pangs quickly or accompany fans while they watch their favourite K-drama. Consumers can also use Mr Bibim Spicy Chicken’s sauce as a dipping sauce for their fried chicken.
Mr Bibim Spicy Chicken is big in portion with every pack weighing 148g and it comes in a pack of four, priced at RM20.90. It is halal certified. This brand of instant noodles can be found at AEON, Econsave, Mydin, TF Value Mart, Jaya Grocer, Village Grocer, Checkers, Billion and Isetan.
