Surrogate shoppers

From trousseau shopping to buying gifts for relatives, to organising wardrobe makeovers, India’s ‘personal shoppers’ are doing it all for their wealthy clients.

A growing breed of “personal luxury shoppers” is fast catching the fancy of India’s super-rich. From jet-setting corporate executives and affluent housewives, to time-scrunched working couples and people with scant knowledge of luxe brands, they are increasingly tapping into the growing number of savvy professional shoppers.