When you think of homegrown music these days, the idea of a well-packaged CD release doesn’t immediately come to mind. In fact, the digital age has made the album artwork team obsolete and physical media is unsurprisingly an afterthought for many new generation artistes.
"Music packaging isn't really a priority now. In truth, it's come to a stage where people have forsaken physical formats, but there are pockets of music-loving artists and designers out there still wanting to be a part of the music scene. There's no reason to give up on album cover art and eye-catching designs, some people still like to own and hold something," says Zaid Omar, 45, the co-founder of graphic design studio Milk Design in Petaling Jaya.