Are you looking for inspiration? Stop right there and heed the advice of French author Jules Zimmermann. In his latest book, he breaks down the mechanics of our thinking in order to help us come up with better ideas.
Creativity does not emerge out of thin air. No, far from it, according to Zimmermann. After completing a master's degree in cognitive sciences, the 27-year-old writer published La Baignoire d'Archimède with Editions Arké (Archimedes' Bath, not translated).
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