There are times in nonfiction film when daring - and magic - arrives in a surprisingly simple and quiet way. Hello, Bookstore is a documentary about a venerable and beloved independent bookstore in Lenox, Massachusetts.
The place is called The Bookstore, and it first opened its doors in 1973. Ever since 1976, it has been owned and operated by Matthew Tannenbaum, a tall, solicitous, eccentric, engagingly garrulous lover of stories and words and literature who ritually answers the phone with a jaunty nerdish "Hello, bookstore!"