How Seoul is becoming a major centre of interest for the global art market

South Korea, most notably Seoul, is becoming a prime art destination with a great museums, biennials and renowned foreign art galleries and fairs. Photo: AFP

Seoul may be best known as the home of K-pop, but the South Korean capital is increasingly evolving into a mecca for artistic creation. The Perrotin and Pace galleries are set to open new spaces there, confirming the country’s growing appeal as a hub for the contemporary art market.

Emmanuel Perrotin has always had a taste for risk. Indeed, he was the first Western art dealer to open an outpost in Seoul in 2016. Six years later, he is about to open another one in the South Korean capital.