There is no collecting art without social media anymore, says art influencer

Hilde Lynn Helphenstein satirises the excesses of art market behemoths through her @jerrygogosian Instagram account. Photo: Sotheby's

Instagram has a prominent place in the art market.

The social network's algorithms can significantly increase the visibility of certain artists among both the general public and industry professionals. That's why Sotheby's has decided to leverage them for one of its upcoming sales.