'I think it is nice that through TikTok, a completely new, younger target audience is becoming aware of reading,' says German author Sarah Sprinz. Photo: AFP
Best-selling German author Sarah Sprinz's series of young adult books has received a boost from an unlikely quarter: a community of literary enthusiasts on social media platform TikTok.
The #BookTok trend has exploded in recent times, with a growing number of readers posting reviews and engaging with writers, while authors use it to promote their works.
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