The members of BTS are now the brand ambassadors for Louis Vuitton. Photo: Handout
Mixing high- and low-cost styles is a well-worn fashion trick, and Korean pop sensations BTS (pic) are taking the approach to a whole new level in marketing deals announced this week.
After first agreeing with McDonald's to promote a new meal selling for just over US$6, the boyband has also been named brand ambassadors for Louis Vuitton, the purveyor of handbags that sell for well above US$1,000.
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