Demon Slayer: Kimetsu No Yaiba. Photo: Handout
American viewers' interest in Japanese anime and live-action content has soared in past year, according to a report, as foreign shows find more demand from audiences amid the Covid-19 pandemic.
Interest in anime programmes gauged from audiences' behaviour online was up 33% in the first quarter from just a year ago in the United States, according to a report by Los Angeles-based Parrot Analytics, a start-up that measures audience demand for television content shown on the Internet, and market research company Global Connects.
Already a subscriber? Log in.
Subscribe or renew your subscriptions to win prizes worth up to RM68,000!
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
