Why Henry Golding's 'Snake Eyes' fails to sizzle at the box office


By AGENCY

'Snake Eyes' (pic) came in second place on US movie charts, behind M. Night Shyamalan's mind-bending thriller 'Old'. Photo: Handout

At the box office, Snake Eyes is ringing true to its moniker.

The latest G.I. Joe instalment, an origin story starring Henry Golding of Crazy Rich Asians fame, fell short of expectations, collecting a paltry US$13.3mil in its first three days in North American theatres. Those ticket sales put Snake Eyes in second place on domestic charts, behind M. Night Shyamalan's mind-bending thriller Old and its US$16.5mil debut. It's an embarrassing start for Snake Eyes, which cost $88 million to produce, not including the many millions spent on global marketing. It also illustrates the limits of franchise filmmaking at a time when studios are always on the hunt for the next big thing.

Subscribe now and receive FREE sooka plan for 1 month.
T&C applies.

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Entertainment

HK actor Gilbert Lam shares month-long health struggle, relies on walker to get around
Pop star Dua Lipa running on ‘sour plum juice, chilli crab and laksa’ ahead of S’pore concerts
Indonesian diva Raisa mesmerises fans with captivating performances in her concert at Mega Star Arena KL
'Game Of Thrones' movie reportedly in early development
Alan Rachins, Emmy-nominated actor from ‘L.A. Law’ and ‘Dharma & Greg,’ dies at 82
Explosive investigation details private revenue of King Charles, Prince William
Coldplay’s Chris Martin falls through stage door during Melbourne concert
Martha Stewart gives scathing review of ‘Martha' documentary
Meghan Markle's jam brand faces trademark 'protest' from famed US company
Singer Shanice, 51, diagnosed with breast cancer after skipping mammograms for 8 years

Others Also Read