In this Oct 21, 2017, file photo, Chinese women walk past advertisement featuring teen idol Lu Han, also known as China's Justin Bieber in Beijing. Photo: AP
China's broadcasting regulator said it will encourage online producers to create "healthy" cartoons and clamp down violent, vulgar or pornographic content, as Beijing steps up efforts to bring its thriving entertainment industry to heel.
The National Radio and Television Administration said in an notice posted late on Friday (Sept 24) that children and young people were the main audience for cartoons, and qualified agencies need to broadcast content that "upholds truth, goodness and beauty".
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