For the 20th year, marketing firm Distinctive Assets is independently presenting the top acting and directing Oscar nominees with a gift bag – this year worth US$138,000 (RM581,000).
Although each star could probably afford the items, Lash Fary, the firm's founder, said that's not the point. It's an acknowledgment of an amazing performance and it's about business. And after two decades of gifting, Fary said the process of obtaining items has become easier.
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