For a not small segment of the audience for Minions: Rise Of Gru, only one thing really needs to be said. The Minions are in it. That's enough.
Now five films and 12 years into the Despicable Me series, the appeal of the bug-eyed, overalls-wearing, banana-yellow henchmen horde is overwhelming apparent. They have swarmed the planet like that human mob in World War Z, spreading a happy cartoon plague that long ago became endemic. The Minions are one of the great second-banana success stories.
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Summary:
The Minions are in it. That's all you need to know.