Last month, Lunadira became the first Malaysian singer to be featured on Colors, a German music platform that features performances of rising artistes. Photo: Handout
Asian-owned American entertainment company Jaded has teamed up with South Korean alternative band Balming Tiger to present Tiger Den at the South By Southwest Music Festival (SXSW) set to take place on March 15 in Austin, Texas.
Malaysian RNB singer Lunadira, known for her songs Hoodie and Please You, will be performing.
In a press release, Lunadira voiced her excitement over being included as one of the 19 artistes featured in the festival's lineup.
"It feels surreal to follow the footsteps of the few Malaysian artists that have performed at SXSW before me.
"I’m excited to be a part of history in the making with my involvement in SXSW’s first all-Asian full-day showcase," the Go Slow hitmaker said.
The event, which will be headlined by Balming Tiger, will also see performances from Singaporean pop star Shye, Indonesian hip-hop artistes Yacko & Tuan Tigabelas, Filipino singer Ena Mori and a plethora of DJs and artistes from South Korea, Cambodia and Vietnam.
Tiger Den, curated by Jaded and Balming Tiger, is the first full-day music event in SXSW history to exclusively feature artistes from the Asia region and diaspora.
According to Jaded Founder Jing Wang, this festival aims to help Asian artistes be seen and heard in markets where they historically have limited access.
"Balming Tiger and Jaded Share a mutual goal to champion Asian youth culture throughout the world.
"We are excited to introduce many rising talents to a new audience, and to bring our positive message and energy to Austin," said Balming Tiger director San Yawn.
In 2022, Jaded's event – headlined by Japanese pop band Chai – was the first pan-Asian cross-genre showcase in SXSW history.
The same year also saw Balming Tiger's Joyful Delivery event becoming the first Korean artiste-presented showcase in SXSW history.
