Photo: AP
'Tis the season to unpack Spotify Wrapped. And it should come as no surprise that for a second year in a row, Taylor Swift (pic) has been named its most-played artiste.
On Wednesday, the streaming giant unveiled its annual overview of individual listening trends as well as trends from around the world. Users can now access their top artisets, songs, genres, albums and podcasts, as well as uncover which artistes had the biggest year on the platform.
Swift was 2024’s most-streamed artiste globally, ranking in more than 26.6 billion streams. She's followed by The Weeknd, Bad Bunny, Drake and Billie Eilish, in that order.
In the United States, the list looks similar: It's Swift in the top spot, followed by Drake, Zach Bryan, Morgan Wallen and Kanye West.
Last year, Swift dethroned Puerto Rican reggaeton star Bad Bunny for the top spot, globally. He held the coveted title for three years in a row beginning in 2020.
Swift also earned the title of most-streamed album in 2024, with The Tortured Poets Department. She's followed by Eilish's Hit Me Hard And Soft, Sabrina Carpenter's Short n' Sweet, Karol G's Mañana Será Bonito and Ariana Grande's eternal sunshine.
All of those titles are new to 2024 with the exception of Karol G's album, which released early last year.
Carpenter leads the most-streamed songs both in the US and globally this year, with her summertime smash Espresso. It earned over 1.6 billion streams.
Globally, she's followed by Benson Boone's Beautiful Things, Eilish's Birds Of A Feather, FloyyMenor and Cris MJ's Gata Only and Teddy Swims' Lose Control.
This year, there are a few new features on Spotify Wrapped. Those include a new data story called "Your Music Evolution,” documenting three distinct musical phases for each user, and a personalised playlist. The individualised "Your Top Artist" feature has changed slightly, too, and now includes "Longest Listening Streak" as well as the familiar "Top Listeners.”
On social media, some Spotify users complained that Wrapped, which undergoes design changes every year, was minimalist this year, missing previous features like "Top Cities,” "Audio Auras” and "Top Genres.” The new "Your Music Evolution” feature, however, provides users with individual, created micro-genres for some months of listening.
A representative for Spotify did not provide a statement.
That the biggest artistes, globally, earned top spots on Spotify Wrapped should come as no surprise - they’re featured prominently across the streaming service, including on its highly influential playlists, in addition to boasting loyal, dedicated fanbases. For independent artists who may appear on an individual listener’s Wrapped, accessing a top spot on the global list would require billions of streams.
Streaming now accounts for most of the money generated by the music industry - a whopping 84% in the US, according to the Recording Industry Association of America, and 67.3% worldwide, according to a 2024 report by the International Federation of the Phonographic Industry, which tracks global sales.
Spotify is the largest platform of all - making up roughly 31% of the total market share - with a reported 626 million users and 246 million subscribers in over 180 markets. – AP
