Rookie K-pop boy band TWS will be the first act under Hybe to introduce facial recognition technology for concertgoers. Photo: Pledis Entertainment
Starting in 2025, fans attending performances by Hybe artistes will be able to enter venues using facial recognition technology.
The K-pop giant announced that the Face Pass system will be introduced at an upcoming fan meeting event titled 42:Club for boy band TWS. The rookie sextet’s first fan meeting is scheduled for Feb 14 to 16 at Olympic Park Handball Gymnasium in Seoul.
Face Pass, by South Korean ticketing platform Interpark Ticket, allows attendees to verify their identity and enter a venue using facial recognition, replacing the need for separate identification or ticket checks. The system is also meant to deter scalpers, who buy tickets and resell them for higher prices.
The system integrates South Korean technology firm Viva Republica’s financial app Toss’ facial recognition service with Interpark Ticket.
In August, Hybe signed a memorandum of understanding with Interpark and Toss to develop solutions utilising facial recognition technology.
At the upcoming TWS fan meeting, attendees can choose to opt in or out of Face Pass. Those already registered with Toss’ facial recognition service can simply purchase tickets via Interpark Ticket without additional registration.
New users can register their faces through Interpark Ticket’s Face Pass service before the event. On the day of the performance, attendees using the service can swiftly enter the venue by walking past cameras installed at the entry gates.
Attendees who prefer not to use facial recognition can follow the traditional verification process at separate identification booths, where identification and ticket checks will be carried out as per usual. – The Korea Herald/Asia News Network
