Colourism in India: Many women start using whitening products as children


By AGENCY

Colourism - prejudice against darker skin tones - in India is pervasive. Filepic

When Chandana Hiran was a child, strangers would urge her to lighten her skin. Today the Indian student is leading a campaign against whitening creams as global anti-racism protests highlight the obsession with fair complexions for many in Asia.

The campaign achieved its first victory when cosmetics giant Unilever dropped the word "fair" from its popular Fair & Lovely skin-lightening cream. L'Oreal and Johnson & Johnson announced similar initiatives.

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bias , gender bias , fair skin , whitening

   

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