Have you noticed black and white photos of women (and a handful of men) have suddently been flooding your Instagram feed of late? It's the latest social media "challenge", apparently with the photos accompanied just by the caption "Challenge Accepted" and hashtags #womensupportingwomen and/or #womenempowerment.
While it's great to see millions of women in support of other women (a search on Instagram reveals over 8million posts with the #womensupportingwomen hashtag) the origins and purpose of this challenge seems to have gotten lost somewhere along the line.