Never be afraid of change or trying something new in order to survive, is a motto that Aaron Kumar, lives by. In March 2020, when the first movement control order was implemented to curb the pandemic, the owner of Pulse Events, an events management company, like many other business owners, was adversely impacted.
“Events has always been my passion for the past 13 years since I completed college. I’ve done a lot of corporate events – from roadshows for telecommunications companies to even events for companies based at airports, ” says the 34-year old from Kuala Lumpur. The company was also involved in wedding planning, which his wife looked after.