Changing perceptions about palm oil

Redeeming its rightful place: Palm oil has received much scrutiny over the years on allegations of its unsustainable production and deforestation to grow its crop due to misinformation. - Filepic

The palm oil industry is turning to social media to actively engage communities and disseminate accurate information.

Some time into Ross Candido’s presentation, the poster of the recent blockbuster Guardians of the Galaxy appeared on two huge screens at the grand ballroom of Hilton Kuala Lumpur. While the view of Chris Pratt and his band of unconventional superheroes do provide some entertainment value, its presence at the venue was certainly eye-raising.