No golden arches: McDonald’s new restaurant is a hipster cafe

From the looks of its experimental cafe in Sydney, apparently the new look for McDonald’s is to look nothing like McDonald’s.

The Corner, a new cafe in Sydney’s trendy inner west, looks a lot like its neighbourhood peers – white frontage, rustic wooden seating, potted plants on the counter, quinoa on the menu and servers wearing hemp aprons. But look a little closer at the black name sign over the door and a visitor will see “McCafe, established 2014” scrawled in small type.